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What budget should I consider for launching a workout advertisement?

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  • What budget should I consider for launching a workout advertisement?

    The budget for launching a workout advertisement on 7Search PPC depends on several factors, such as campaign goals, ad format, target audience, and bid strategy. Here’s a breakdown to help you plan:



    Initial Budget Considerations

    Minimum Budget: Start with $100–$300 to test different ad creatives and keywords.

    Recommended Budget: For better reach and engagement, allocate $500–$1,000 per month.

    High-Impact Budget: If you want maximum visibility, consider $2,000+ per month.

    Cost Per Click (CPC) & Bidding Strategy

    The CPC on 7Search PPC varies based on competition and targeting. It typically ranges from $0.05 to $1 per click.

    Use manual bidding to control costs or automated bidding for optimized conversions.

    Start with a moderate daily budget ($10–$50/day) and adjust based on performance.

    Ad Format Budget Allocation

    Text Ads & Display Ads: $0.05–$0.50 per click

    Native Ads & Banner Ads: $0.10–$1 per click

    Video Ads: $0.50–$2 per view (CPV)

    Targeting & ROI Optimization

    Focus on high-intent fitness audiences (e.g., gym-goers, fitness enthusiasts).

    Use geo-targeting for specific locations with high engagement.

    Optimize ads using A/B testing to reduce cost per conversion.

    Expected Results

    With $100–$300, you can get 200–1,500 clicks (depending on CPC).

    With $500–$1,000, you can expect 1,000–5,000 clicks and better conversions.


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